Here are 7 essential social media ideas to promote your gym
- Share healthy recipe ideas
- Inspire members with a crafty quote
- Shine a spotlight on your members
- Offer professional exercise tips
- Challenge members with the perfect workout
- Take your followers behind the scenes
- Let out a laugh with a meme (Or two)
Learn what your gym should be posting on social media
Looking at creating a new social media strategy for your gym? Unsure what to actually post? Well, look no further because we have the answers and trust us, you’ll want to stick around for this one!
Why? Because social media is an essential aspect of any fitness business and it’s something you want to get right… In fact, when taken advantage of, a well-structured social strategy can yield an enticing return-on-investment with the ability to increase brand awareness, generate quality leads, and foster consumer relationships.
So, after consulting with thought leaders within the fitness industry and renowned marketing strategists, we’re bringing you six social media ideas to help promote your gym.
Share healthy recipe ideas
Finding that perfect post-workout meal or cheeky Sunday snack isn’t easy for your members. In fact, what you’ll find is that many will often feel overwhelmed and unsure when it comes to finding the right foods to eat.
Here’s where you come in! Sharing healthy recipe ideas can be a fantastic way to help your members achieve all their fitness goals by offering up a whole range of perfectly crafted meals for them to feast their eyes on.
Whether it be a classic quinoa salad, hearty casserole or an indulgent protein brownie, make sure you’re there for your members when they need you most!
Inspire members with a crafty quote
You know better than anyone how most fitness journey’s end up… While many power through, most will suffer from a severe lack of motivation that can jeopardise all of their hard-earned results.
What’s the answer? Well, the bad news is… it’s a little more than a simple quote… But! A small ounce of motivation can go a long way! You’d be surprised the power a few words on a screen can have when someone is deciding whether their four-hour power nap is more important than a quick workout at your gym.
Worst case? They ignore your metaphorical blast of motivation and you’re left with an extremely shareable piece of content that can boost the organic reach of your business. What does that mean? It simply means that quotes typically have a higher engagement rate on social media that can translate into more brand awareness and potentially even new membership registrations.
Shine a spotlight on your members
If you have ever read any of our articles about improving gym member experiences, maximising retention rates, or building fitness businesses through customer service – you would know that personalised offerings and member recognition initiatives are critical!
One of the best ways to do this is through a public member spotlight that allows you to show off the great work that’s happening within your gym!
Dave lost ten kilos? SPOTLIGHT!
Jenny’s 50th Birthday soon? SPOTLIGHT!
Sanjay ran a half-marathon on Sunday? SPOTLIGHT!
Why does this work? Well, not only does it give members an extreme sense of achievement known to boost loyalty, it also gives other members in the club something to work toward! It gives them a reason to go above and beyond within your gym to achieve a little spotlight position of their own!
The good news? It doesn’t even have to be a major achievement or event. The point is that you recognise members! A great example we have seen is at select Jetts Fitness Franchises where members who visit the gym over 20 times in one-month are entered into a prize pool. The winner gets a branded hat, free towel, and you guessed it… a spotlight position on social media!
This is also a great way to promote the creation of user-generated content! Get your members to send through photos of them working out at the gym and watch as your community flourishes.
Offer professional exercise tips
The best part about being a fitness professional, is that you have an incredibly valuable skill-set that can be utilised on social media as a way to add immense value to your followers. What are we talking about? Well, exercise tips of course!
Offering online tips that better help gym-goers reach their fitness goals or avoid injury can be a great way to create a point of differentiation for your business. Think of it as a super micro personal training lesson.
What topics should you cover? Well, the easiest way to brainstorm ideas is to create a list. So, write down the most common exercises you see done wrong and film a video or take an illustrated photo to highlight proper technique.
Challenge members with the perfect workout
Whether your members pack their bags and head to your club one day a week, or even five – sometimes an exciting workout challenge is just the thing needed to spice up their gym life.
What we’ve seen across some of the most successful businesses, is a weekly workout posted in association with a gym challenge that allows members to record their results on a board within the gym as a means to create a little friendly competition.
You don’t have to do this but see how you go! But, at the bare minimum, make sure to keep your followers updated with something fresh and exciting to perk up their day!
Take your followers behind the scenes
Perhaps the pinnacle of social media content is something that’s often heavily overlooked. We’re talking about all things behind-the-scenes!
Why is this type of content important? Well it humanises your entire business. It gives you a chance to connect deeply with your community on a personal level by letting them in. And… the benefits to this? You foster a much closer gym community and develop more meaningful relationships with clients. Two essential factors that go into raising member retention rates.
Let out a laugh with a meme (Or two)
Though many of you might think this recommendation is laughable (Pun intended), we’re going to need you to hear us out.
When we look at a content strategy, there are posts that aim to achieve a diverse range of objectives.
So, why a meme?
Well, it’s simple… It is the most effective way to get organic reach. This translates into exposure. Exposure means a larger quantity of potential members seeing your gym.
Not many people on the world-wide web will want to share a photo of one of your members transformations.
Such content is essential in building brand loyalty, but when it comes to reach, you need to share something shareable.
Hence, the memes. Something funny you can use to bait people into liking, commenting, tagging friends, and sharing!
Wanting more social media tips for your fitness business?
Though this article outlined some critical content that you should be posting on your gym’s social media page – it only scratches the surface of social media and, well… marketing! The good news is, only a few months ago our team spent a lot of time, money, and resources to create a ‘plug and play’ gym marketing plan for gyms… at absolutely no cost!
Within this marketing plan you’ll find more social media examples as well as optimal posting times/ days for the fitness industry! More than that though, you’ll be gaining access to everything you need to take your marketing to the next level. Covering retention, SEO, Adwords, and more – this is something you won’t want to miss!
What are you waiting for! It’s only free, until it’s not…
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